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NJ Volvo fans will be able to get a sneak peek at the all-new Volvo S60 on September 15 when the Naught Tour stops at the dealership.

The Naughty Volvo Tour will stop at NJ Volvo dealership Prestige Volvo on Wednesday, September 15.  This event allows Volvo enthusiasts to be among the first to get a glimpse of the all-new 2011 Volvo S60 at their local Volvo dealerships.

The tour will make stops at over 150 Volvo dealerships, giving customers across the U.S. an opportunity to learn about the S60′s new design and innovative safety features.

New Jersey Volvo customers will also see the S60′s naughty side and sit behind the wheel of its new, more-powerful engine and enjoy the interior features.

“The interior of the all-new S60 is all about innovative design in two areas: form and technology. The design is characterised by sporty freshness down to the smallest detail. The technological aspect includes all those smart solutions that contribute to a driving experience unlike that of any other Volvo – from collision avoidance safety and comfort systems to infotainment and audio excellence of absolute world class,” says Tomas Ahlborg, Project Director for the all-new S60.

2011 Volvo S60 to Visit NJ Volvo Dealer

The S60 has been Volvo’s best-selling model, but upgrades change the traditional look of this vehicle.

The goal of the 2011 model was for all-around sportiness, which was obtained both inside and out.  A strong exterior build with defined lines plays up the sportiness of the vehicle.  On the interior, racetrack elements combine with luxury to create a comfortable ride with more than anyone will ever need, including leather upholstery, additional legroom, HD radio, Sirius satellite radio, DVD player and USB, iPod and AUX inputs.

The dominant driving experience in the S60 is fueled by a powerful turbo, six-cylinder engine that churns out 300 horsepower.  Improved handling also adds to the S60’s sporty feel with available all-wheel drive and standard dynamic stability and traction control (DSTC) with sport mode, advanced stability control (ASC) and corner traction control.

Volvo invested over five years and 300,000 miles of testing into the development of its new safety system, but clearly the rewards are worth any amount of work.  Improved safety features include the Pedestrian Detection System, which combines a radar unit in the front grille and a camera at rear-view mirror level.  They work together to spot pedestrians on the road ahead of the vehicle and if the driver fails to react in time, the system automatically activates full braking power.

NJ Volvo customers can also pre-order the 2011 S60, which is expect to arrive at the dealership in the beginning of October.

To be a part of the Naughty Volvo Tour when it stops at the dealership on September 15, or for more information on the S60, visit the Prestige Volvo website at http://www.prestigevolvo.com.

NJ Volvo Dealer, Prestige Volvo, is getting extremely excited about the upcoming Naughty Volvo Tour! The Naughty Volvo Tour is coming to launch the all new 2011 Volvo S60. The Naughty Volvo Tour, which will be coming to our Essex County NJ Volvo dealership and will also stop at around 150 Volvo retailers across the U.S. and in Canada. The tour kicked off on July 6 in Cranston, R.I., Tulsa, Okla. and Tucson, Ariz., and will conclude in the fall. NJ Volvo S60 enthusiasts need not worry, Prestige Volvo is a sure stop!

2011 Volvo S60 in NJ

“The 2011 Volvo S60 is really going to make an impression in the midsize sedan segment,” said Doug Speck, VCNA president and CEO.  “Not only is it the most dynamic Volvo we’ve ever produced, but it also introduces the world-first Pedestrian Detection with Full Auto Brake technology, which will automatically stop the car if it senses an impending collision with a pedestrian.  We’re excited to show the S60 to consumers so they can judge for themselves.”

Touted “the sportiest Volvo ever,” the All-New Volvo S60 is equipped with a turbocharged T6 engine, which puts out 300 horsepower and 325 lb.-ft. of torque, and comes standard with all-wheel-drive.  Its breathtaking new design captures the imagination and sets the heart racing like no other Volvo sedan, with the C-pillar stretching sensually all the way to the taillights – giving the impression of a 4-door coupe.

The All-New Volvo S60 is also available with Pedestrian Detection with Full Auto Brake, a groundbreaking technological solution that actively helps the driver avoid accidents.  Volvo’s radar- and camera-based system can detect pedestrians in front of the car, warn the driver if someone walks out into its path, and then automatically activate the S60’s full braking power if the driver fails to respond in time.

The Naughty Volvo Tour is a series of retailer-hosted experiential events, which allow attendees to preview the All-New Volvo S60 before it goes on sale.  Utilizing multimedia interactive displays to emphasize the car’s design, performance and safety attributes will heighten the sensory experience.  Demonstrations of the Pedestrian Detection system in action will also be available.

For a full tour schedule and to register to attend a retailer tour event, please visit http://naughty.volvocars.us/.

New Jersey Volvo Dealer

The Naughty Tour is going to be awesome. Our NJ Volvo dealership serves the East Hanover, Livingston, Morristown, West Orange, South Orange, Short Hills, Summit, Milburn, Montclair, Randolph and New York City area. So, basically, if you live in NJ or NY; we want you to come down and check out this amazing experience!

Our NJ Volvo dealership can’t wait to get our hands on the new 2011 Volvo S60. To find out more information about the Naughty Tour or the availability and pricing of the 2011 Volvo S60, please call our New Jersey 2011 Volvo S60 dealership at 800.597.1087. Stop by our Summit NJ Volvo dealer and check out our incredible Volvo inventory! Prestige Volvo is conveniently located at 285 Route 10 East Hanover, NJ.

To view our NJ Volvo new and used inventory, specials and more, please visit www.prestigevolvo.com

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